Warning! A bit deep.
Attention! Not only is the internet changing the way that we do business on an interactive level but it is changing business grammatically also.
As a wordsmith, I see the world in words. Wherever I see them unattended I take them, but not without their consent, they seem to want to come along for the thrill of it. How many ways can we be used? They ask me. They want their bodies explored, twisted, mixed and shaped, they ask for me to be gentle and respectful of their original intentions. They love the attention but they don’t like change.
The art of seeing the relationship they have with other, seemingly unrelated, words begs to be explored further by combining etymological studies with the thesaurical intentions of releasing boundless treasures. A ménages à trois.
Okay, all that said indicates; You can’t consider me the most outgoing of people but possibly the guy in the cellar of a library holding a candle desperately hoping to dig up the grandfather of some modern word just to satisfy the comprehension of those beautiful, magickal hieroglyphs. Yeah, I’M A GEEK.
Today as I checked my ‘real’ mailbox (I stress due to virtual email now referenced as simply mail) in my ‘real’ door, I noticed something about words that may be interesting to some. This card was left (x 3) as an invitation to try out a new local dry cleaning service. They boast of being the finest in London with free pickups and delivery but that’s not the point.
The name ‘Spyn’ is an obvious play on the word ‘Spin’ and a poor one at that because phonetically (grandchild of the word Phoenician) it actually pronounces ‘Spine’. That’s unless of course it’s expected of people to bend to this new use of the word, which is cool but let us recognise what is happening here. It’s bold and cocky and it’s introduction breaks the rule rather than bends it, as do many of these modern ‘Netnames’.
There are unspoken laws and declared eponymic laws such as Amara’s, Asimov’s Murphy’s, and Lews’s. Here is one such unspoken law: ‘There are truths that we innately know that are unworthy of debate’. In this way, the superficial act of going too far to be original can create something else and/or cause damage to the original. There are words that force the pronunciation of the letter ‘Y’ as an ‘I’ such as the name Lynne with the proceeding ‘e’ justifying the use. Not that I claim to be a grammar expert as the spellchecker will affirm as my pillar and the engine behind my writing. There are big words that I would rather not try to spell (like ‘their or is it thier or there…You see?) but it doesn’t stop me from noticing words in the same manner Marvin Gay questioned.
….Anywayz, there are many such examples that I have seen online and I too have bent and twisted names to qualify for a sensible domain address but I have never noticed this influencing the real world before.
So the cause is the internet, or more specifically domain hosting, that’s massively influencing the company name. For example; Let’s say you go online with a fresh business idea to do with exporting fish, you may wish to have a name that has fish and export in some way in your title. ‘Flying Fish’ could work but no, there’s already a company called Flying Fish. So now Flying loses its ‘G’ and is now Flyin Fish. But that is also taken by a .com hoarder and so the name changes and changes until the name becomes more and more a distant relative of the origin that can ONLY be recognised by a feature or two and the service rendered like ‘SPYN’. So in the example, it ends with nothing at all to do with fish but it’s a good symbol of how one can be steered away from their original plan solely because the website’s domain name couldn’t reflect the company. This says more about the weight of the internet on small businesses, who in most instances cannot afford to buy the existing name from the owner/registrar.
But wait.. it was actually the government that exacerbated this, they made it clear that they would back and fund startup businesses that wanted an online presence. It appears that when they looked forward at the promise of the internet and backwards at the economy of people with their d**ks in their hands they thought ‘baby sitting is much more than we can afford right now’ sending the prodigal community packing with no experience into the unfamiliar land of entrepreneurship, a hand full of worthless cash and far too prodigious dreams of paying rent and having food to eat.
The inexperience of the city worker, groomed to take orders and complete them for a certain pay has allowed lots of peculiar startups to breathe for about ten minutes until the more adept entrepreneur, waiting in the water, picks up the remains of their fruitless labour.
So is this business naming ceremony ever going to stop or will our culture reflect the language of domain dependancy©? Whatever it is ‘Spyn’ is good as an example of trying a little too hard and the growing trend of fitting the business around the internet and not the Internet around the business.
By Angel Lewis
Inspired bUy the forthcoming book ‘English For Spelling’.